I don´t feel special though my mother says I am.

I like challenges. I like the simplicity of life while others insist on complicating it. I like to try if someone tells me it’s not possible.

I like to assess the work of others rather than criticize. I am very critical of my work.

Start a thousand things but ended just a few … But that's another story.

I’ve been living, enjoying and working since 2003 in:
Sevilla: Backer Spielvogel Bates (WPP). Madrid: BBDO (Tiempo, Contrapunto), DDB and TBWA. Barcelona: Evil Love. London: Frontera Group London.

I’ve tried to give the best of myself for Pepsico, Toyota, P&G, Telefónica, Renault, McDonald´s, Volkswagen, Microsoft, Playstation, San Miguel…
I’ve been recognised in Cannes, FIAP, Sol, CdeC, Eficacia, The Cup, El Ojo Iberoamericano, Laus…
But all of I do care more is a TopTweet on Twitter, more than 200 popular pics on Instagram and some reblogs by Lomography Society on Tumblr…

What it’s gonna be the next?

Francesc Coves

Bio

Network

  • Advertising Agency
  • Client
  • Role
  • Campaign

Your imagination is your preview of life’s coming attractions.

Albert Einstein.

www.dianaramaproject.com

  • Evil Love Barcelona
  • Fundación Khanimambo
  • Creativity & Art direction
  • Integrated Campaign

It’s the first time that a NGO doesn’t ask you for help.

It offers it to you.

The kids, sick of Malaria and VIH, perform a campaign offering their donations of happiness to all those in Spain that really need them. In different supports: video, landing page, initiatives on facebook and twitter, guerrilla, personalized emails to bloggers and TV presenters.

www.dejateayudar.org

  • BBDO Madrid
  • Gillette
  • Creativity Online & Art direction
  • Integrated Campaign

How to change the mentality of a society that believes that the stubble is cool?

Creating a fictional disease.

The sand man's disease.

We created a foundation that helped men to recognize their illness and forced women to their boyfriends and husbands to shave.

www.hombrelija.com

  • BBDO Madrid
  • Toyota
  • Creativity Online & Art direction
  • Online Campaign

iQ is a special car, modern, useful, beautiful and with tremendous potential.

Intelligence and emotion condensed into a car.

To teach these developments we create an online campaign in two phases, with rich media and five different banners explaining the qualities of iQ.

www.toyotaiq.com

  • Frontera London
  • UK Hair Clinic
  • Creativity & Art direction
  • Integrated Campaign

We created a pseudo-medical movement dedicated to tackling and reversing Male Pattern Baldness.

By ostensibly targeting those likely to influence male opinión.

Rather than the sufferers directly, as well as using humour to negate stigma.

www.ipabestofhealthawards.co.uk/

  • BBDO Madrid
  • Pepsico
  • Creativity Online & Art direction
  • Online Campaign

Pepsico launched the non-carbonated soft drink "Radical Fruit Company.

We created a site and a digital media campaign where you can explore the center of operations for the particular brand Radical.

See how it makes the drink, customize your avatar Radical style, see rare footage not broadcast on television and participate in an event with Jackass in Madrid.

www.theradicalcompany.com

  • Freelance London
  • Cloquo
  • Creative Direction
  • Website

Cloquo is a social platform and tool to help you remind all the upcoming events you are interested on. Our extension for browsers will grab and convert event details into a Cloquo Alarm directly sent to your iPhone.

www.cloquo.com

  • BBDO Madrid
  • Afal
  • Creativity Online & Art direction
  • Online Campaign

A group of actors said hello to the people in the street and treated them as if they knew them.

When the people said they didn´t remember them, actors gave them a card with the following text: 'A person with Alzheimer feels this way. Help us overcome it. www.regalamemoria'.

With just 120 eur. budget we managed to get: A viral campaign that´s truly viral, with over 1.5 million visits on Youtube.

www.youtube/viral.com

  • Evil Love Barcelona
  • Evil Love
  • Creativity Online & Art direction
  • Autopromo campaign

The flow of information has changed, television has gone into the background.

Our life revolves around Facebook, Twitter and YouTube.

The first time you can celebrate the new year on social networks in a proactive manner.

With your most popular photos on Facebook and the best tweets of the year. A different review of the year.

www.12sincaspa.com

  • Frontera London
  • Frontera
  • Creativity & Art direction
  • Website & Interactive Video

www.fronteralondon.com

  • TBWA Madrid
  • Sony PlayStation
  • Creativity Online & Art direction
  • Online Campaign

In social networks we only have friends and followers but? Can we have enemies?

The war begins to find enemies in your contacts.

Campaign with rich-media formats and a game on facebook where you can find enemies and kill some friend... It depends on your skill.

www.killzone3.com

  • Evil Love Barcelona
  • Volkswagen Group
  • Creativity Online & Art direction
  • Online Campaign

If you use non-original supplies, the authentic disappears.

Until you know how ridiculous it is to buy copies do not know its consequences.

Volkswagen tells you how important it is to use the original from a different viewpoint with a child's language

www.profesionalesnavidad.com

  • BBDO Madrid
  • Toyota
  • Creativity Online & Art direction
  • Online Campaign

Toyota is the brand most recommended by people who have a toyota car. Toyota offers a high level of satisfaction.

A Toyota Rav4 can not be felt on a computer screen. You have to drive it. Feel it.

Project

  • Freelance London
  • Alexandre Okada
  • Creative Direction
  • Website

Is an ECD with experience and achievements in different segments, roles and markets. At the beginning of 2011 he assumed the role of General Creative Director at Publicis Spain.

 

www.okada.es

  • Freelance London
  • Alberto Jaén
  • Creative Direction
  • Website

He worked for almost seven years as copywriter at Leo Burnett Madrid, two years as creative director at BBDO Madrid and as a freelancer in JWT Madrid, Lowe Latina (Lola) and Lowe Prague. He has won awards at the international and prestigious advertising festivals in the world, including Cannes, New York Festival, FIAP, EL SOL, EPICA, London Art Directors… In 2010 he was hired as Creative Director at SCPF… America.

www.albertojaen.us

  • TBWA Madrid
  • Estée Lauder
  • Art direction
  • FaceBook App

Facebook App for enhancing beauty products Viralization.

Pure color presents a new generation of girls with a life full of color, glamour and style.

With Estee Lauder you could customize your alter ego with illustrations by "Luis Tinoco", share your creation and vote the best of all.

With clinique you had to upload a picture of the thematic Kiss and participate in a contest to win products.

www.purecolor.es

  • Recommendations

About.

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